Articles by Alan Berger

Why electric machines could be a game changer for Chinese OEMs
Published on: 25 May, 2023
With the differences between diesel models from different OEMs declining, could electrification be a game changer?
Comment: Disruption, digitalisation & new business models
Published on: 26 May, 2021
New models such as ‘features-as-a-service’ (FaaS) are changing rental
Comment: will construction get its own Tesla?
Published on: 17 May, 2021
With digitalisation, electrification and autonomy changing the industry, former CNH Industrial executives Alan Berger and Carl Gustaf Göransson ask if construction’s established manufacturers could be wrongfooted by a new market disruptor?
ERA TCO and CO2 calculators
ERA TCO Calc
Calculate the total cost of ownership and CO2 output of construction machinery using the European Rental Association’s online, free-to-use calculators.